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8 Steps to Improve SEO Rankings: The Checklist to Optimise Your Website

Ginger

There are tonnes of SEO advice articles and strategies out there, making it easy to get lost in the digital noise. But amidst the complexity we have distilled the foundation of SEO into a concise checklist to significantly boost your website's ranking.


As we are now in the quieter months, now is the perfect time making sure your online presence shines brightly for the next wave of opportunities. Your website is your digital storefront, so it deserves a little bit of TLC every now and again. At Ginger, we're all about helping you put your best digital foot forward.

Whether you're considering a total website overhaul or a few strategic SEO tweaks, we've got you covered. Read our checklist and take your SEO efforts to the next level…


1. Optimise Your High-Traffic Blog Posts

Begin by evaluating your top 10 blog posts in terms of traffic. Are they up-to-date? To enhance their performance, consider incorporating additional keywords, expert insights, and videos. Give them a fresh lease on life.


2. Publish Fresh, High-Quality Content

Quality content is crucial, but you also need quantity to catch Google's eye and establish your site's authority. Striking the right balance between quality and quantity is key.


3. Develop Comprehensive Topic Clusters

If your content strategy involves multiple shorter blogs that cover a broader topic, you're on the right track. But don't forget to identify areas within that subject you might have missed. By filling these gaps, you'll improve your internal linking structure and impress Google.


4. Check Out Your Competitors

Every few months, take a peek over the fence to see what content your competitors are producing and what backlinks they're earning. You can emulate their successful strategies to stay competitive.


5. Refresh and Update Older Content

One of the fastest ways to boost your website's traffic is by revisiting older content. Review your Search Console data to identify pages ranking between positions 7 and 15. Give these pages a facelift by adding fresh content, optimising keywords, answering additional questions, and more.


6. Harness the Power of Internal Links

When publishing a new blog, ensure that it contains links to all relevant pages on your site. Likewise, go back to older posts and link them to the new content. This will help establish a logical structure that Google can navigate with ease.


7. Boost E-A-T Signals

Establish and maintain expertise, authority, and trust—collectively known as E-A-T signals. This is a simple but critical component for SEO success.


8. Target Long-Tail Keywords

Your website should cater to various stages of the buyer's journey, including creating demand, capturing demand, and converting sales. While focusing on high-intent, long-tail keywords is essential, don't forget to address commercial queries like "best [product]" and "[product] alternative."



Your website is your digital storefront, so it deserves a little bit of TLC every now and again and we're all about helping you put your best digital foot forward. Whether you're considering a total website overhaul or a few strategic SEO tweaks, Ginger's got you covered!


Get in touch today to get booked in to discuss your website: hayley@gingeragency.co.uk




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