Case Studies
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Harnessing Influencer Marketing for BoatLife's Success
BoatLife Events, the UK's largest indoor boat show, faced a challenge in 2021: How to enhance their online presence and drive more engagement for their upcoming event. That's when Ginger Agency stepped in as the lead marketing partner.
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The Problem: BoatLife needed to boost its brand exposure, engage a diverse audience, and convert this engagement into tangible sales. They wanted a fresh and impactful marketing approach to achieve these goals.
The Solution: We developed a comprehensive social media marketing strategy with a focus on influencer marketing. Our approach included both long-term brand ambassadors and short-term activations across multiple platforms such as Instagram, Facebook, YouTube, and TikTok.
The Results
BoatLife saw remarkable outcomes from our influencer marketing strategy in 2023:
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User-Generated Content: Campaigns generated over 300 pieces of content, tapping into the enthusiasm and creativity of the audience.
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Audience Reach: The combined audience reach surpassed 1 million, engaging a vast and diverse audience.
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Direct Traffic Sales: The campaigns successfully converted into direct traffic sales, driving tangible business results.
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Brand Exposure: Our collective efforts garnered 7 million+ impressions across all marketing activities, including traditional PR and advertising.
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Engagement: Engagements soared to over 600,000, indicating high levels of interaction and interest from the target audience.
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Here's How We Did It
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Identified Key Influencers: We selected influencers who resonated with BoatLife’s target audience. These influencers spanned various niches within the marine and boating community, ensuring broad reach and engagement.
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Crafted Engaging Campaigns: We created tailored campaigns for each influencer, leveraging their unique style and audience. This included everything from long-term brand ambassador roles to short-term, high-impact activations.
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Maximised Platform Potential: We strategically utilised multiple platforms, including emerging ones like TikTok, to ensure comprehensive coverage and maximum impact.
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Influencer Highlights
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The Fish Locker: With captivating content, this influencer reached an impressive 4 million impressions and was viewed over 218,129 times.
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Jo Moseley: A passionate SUP enthusiast, her tweet garnered 34,320 impressions and received 1,237 engagements, effectively amplifying BoatLife’s message.
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Liam Peacock: A renowned Pro Wakeboarder, Liam captivated audiences on Instagram with content that achieved 21,750 impressions, 11,751 video plays, and 497 engagements.
The collaboration between Ginger Agency and BoatLife Events showcased the immense power and effectiveness of influencer marketing. By strategically partnering with influential individuals, we harnessed their reach, authenticity, and connection with their followers, driving high engagement, brand exposure, and ultimately contributing to the success of the BoatLife Show.
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This case study demonstrates Ginger Agency’s expertise in utilising influencer marketing to achieve exceptional results for our clients. If you're looking to boost your brand’s presence and engagement, let’s discuss how we can replicate this success for your business.​
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AEO Excellence Awards Shortlist 2023
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Reaching New Audiences with Influencer Marketing for Pantaenius UK
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In 2022, Pantaenius UK, a prominent marine insurance provider, approached Ginger Agency with a clear challenge: they needed to enhance their PR and social media marketing to achieve their business objectives and expand their market presence.
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The Problem: Pantaenius UK wanted to boost brand awareness in emerging markets and drive engagement through targeted PR and social media campaigns. They lacked the in-house resources to execute these strategies effectively.
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The Solution: We recommended and implemented an influencer marketing campaign focused on establishing long-term brand ambassadors. By partnering with influential figures in the marine industry, we aimed to create impactful content that would resonate with new audiences.
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The Results
The initial results of our influencer marketing strategy for Pantaenius UK have been highly promising:
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Audience Reach: The combined reach of our brand ambassadors currently stands at an impressive 8,655 individuals. This extensive reach has significantly expanded the brand's visibility.
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Engagement: The content delivered through our influencers has generated over 2,000 engagements, indicating strong interest and interaction from the target audience.
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Demographic Shift: We observed a significant shift in the demographics of Pantaenius UK's Instagram following, aligning precisely with the intended new target market.
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Here’s How We Did It
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Identified Ideal Ambassadors: We conducted a comprehensive review to select long-term brand ambassadors who perfectly aligned with Pantaenius UK’s brand values and target audience.
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Crafted Tailored Content Strategies: We meticulously crafted individual content strategies in collaboration with the chosen ambassadors, ensuring each piece of content was on-message and impactful.
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Leveraged Key Platforms: We focused our efforts on platforms such as Instagram, Facebook, and YouTube, where we could maximise reach and engagement.
Influencer Highlights
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Extensive Reach: Our brand ambassadors collectively reached 8,655 individuals, significantly enhancing Pantaenius UK's visibility in new markets.
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High Engagement: With over 2,000 engagements, the content proved highly effective in capturing audience interest and fostering meaningful connections.
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Targeted Demographics: The demographic shift in Pantaenius UK's Instagram following validated the success of our targeted influencer campaigns.
The collaboration between Pantaenius UK and Ginger Agency exemplifies the transformative power of influencer marketing. By strategically partnering with long-term brand ambassadors and curating tailored content strategies, we successfully propelled brand awareness, expanded audience reach, and fostered meaningful engagement.
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This case study underscores Ginger Agency’s proficiency in leveraging influencer marketing to elevate brands and connect with their target markets effectively. If you're looking to maximise your brand's potential and achieve tangible results, contact us today!
Driving Brand Awareness and Franchise Growth with Influencer Marketing for Freedom Boat Club UK
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In 2022, Freedom Boat Club UK brought Ginger Agency on board to align their marketing efforts with their business objectives. To achieve maximum impact and broaden brand awareness, we integrated influencer marketing campaigns into their overall marketing strategy, focusing on promoting the corporate clubs.
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Our ongoing PR activities have been designed to secure features in lifestyle and marine media outlets, ensuring widespread exposure and engagement. Additionally, we have taken an active role in organising local and show events to further enhance brand visibility. A recent focus has been promoting Freedom Boat Club UK's expanding UK/EU franchise model on LinkedIn, tapping into the professional networking platform's reach and targeting relevant audiences.
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As part of our comprehensive approach, we have also taken charge of all advertising placements for Freedom Boat Club UK. Looking ahead to the summer of 2023, we are collaborating with influential individuals to showcase the Loch Lomond and Solent clubs, leveraging the power of influencer marketing to amplify their unique offerings and attract a wider audience.
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The initial results from our collaboration are impressive:
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Our influencer marketing campaigns have garnered an impressive 50,000 views, capturing the attention of a substantial audience.
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Engagements with the content have reached 5,100, indicating a strong level of interest and interaction from the target audience.
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The campaigns have achieved a remarkable reach of 125,000 individuals, effectively expanding the brand's visibility and attracting new prospects.
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The impressions generated stand at an impressive 140,000, solidifying the brand's presence in the minds of the target market.
Through the synergistic combination of influencer marketing, PR activities, event organisation, and targeted advertising, the partnership between Freedom Boat Club UK and the Ginger Agency has fuelled brand awareness, fostered engagement, and laid the groundwork for franchise growth.
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This case study highlights Ginger's ability to harness the power of influencer marketing and integrate it seamlessly into a comprehensive marketing strategy. By leveraging influencers, optimising media coverage, and utilising targeted advertising placements, we have successfully grown Freedom Boat Club UK's reach and positioned them for continued success in the marine industry.