The preparation for the festive season begins months in advance, with Christmas issues hitting the press as early as July. But don't panic; Christmas PR opportunities extend well into December!
The Christmas buzz seems to get earlier every year, but Christmas PR runs until about December 23rd, providing ample time for planning. Here are our 6 tips to help you make the most of it and formulate a clear strategy:
Images Are Everything
High-quality images are non-negotiable. Product-based businesses should focus on eye-catching shots for gift ideas, but don't forget about lifestyle images. Having professional headshots on hand is also crucial. They can be used not only during the Christmas season but for your overall PR efforts.
Create a Story or Campaign
Sometimes Christmas marketing is more than presenting a cracking offer, but rather the art of crafting a compelling narrative or campaign that resonates with your audience on a deeper level. To truly stand out through the festive noise, consider using this opportunity to tell a story about your company. Stories are powerful tools for forming emotional connections, which can have a lasting impact on your brand perception.
During the festive season, aligning your campaign with your company's core values is key. It also provides the perfect backdrop for infusing humour and fun into your campaigns. These lighter, more personal touches can not only showcase the human side of your business but also make your brand more relatable, building a stronger bond with your customers. So, this Christmas, think beyond offers and deals; think about creating experiences, weaving stories, and sparking emotions that will leave a lasting imprint on your audience.
Diversify Your PR Approach
Don’t put all your eggs in one basket. Consider alternative opportunities for showcasing your business in the right places to the right audience. Explore different aspects of digital marketing, brand ambassadors and sponsorship. You can also build alliances and partnerships with complementary businesses that can amplify your marketing reach. Joint marketing campaigns, co-hosted events, or cross-promotions can help you tap into each other's customer bases. This strategy not only broadens your audience but also introduces a fresh perspective on your brand.
Seek the Right Support
Navigating the world of PR can be daunting, especially if you're venturing into unfamiliar territory. Consider seeking professional guidance or support. PR professionals have a wealth of expertise and experience which is invaluable in crafting effective PR strategies that align with your goals. Ginger is well-versed in the marine industry and understands the unique challenges and opportunities in this sectors. Our industry knowledge makes a significant difference, we have established relationships with journalists, editors, and media outlets. We know who to contact, how to pitch stories, and when to do so. These connections can greatly increase your chances of getting media coverage.
Start Your Christmas PR Early
It's easy to underestimate how quickly the holiday season approaches. To avoid last-minute stress, start planning your Christmas PR now. A well-thought-out strategy will ensure you aren't scrambling around at the last minute or get lost as the market becomes saturated with advertising and promotional content. Starting early allows your brand to stand out and gain the attention of your target audience before they're bombarded by a multitude of other messages.
Adapt to Changing Times
The past few years have brought significant changes to shopping habits, advertising effectiveness, and global events. What worked for your business during lockdown or in previous years might not work the same way now. Be open to adapting your strategy and exploring new avenues to connect with your audience.
With the right plan, support, and a willingness to adapt, you can make the upcoming festive season a successful one for your business. It's never too early to start preparing for a sparkling Christmas PR campaign!
Get in touch with us today for support and guidance now and any time of the year.
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